UX Research, UI Design, Wireframing
Musseum
About The Project
The inspiration for designing this museum guide app comes from my personal experience visiting modern art exhibitions. When faced with many modern art pieces, I often found it difficult to understand their meaning due to a lack of background knowledge and analysis, resulting in a less enjoyable visiting experience. This even diminished my interest in continuing to visit similar museums and galleries. To address this issue, I aim to design an app that provides visitors with clear explanations and analyses of the artworks, helping them better understand the exhibits.
Design Outcome
Initial Concept Development
Assist But No Interrupt
This app is designed to be a thoughtful assistant throughout the museum visit, supporting everything from pre-visit planning to on-site exploration, while ensuring it does not distract users from enjoying the artworks.
Concise yet Comprehensive
The app should provides detailed information about exhibits, artists, and themes in a concise and easily accessible format, allowing visitors to naturally obtain the content they need and better appreciate the art in front of them.
Personalization
The app should help visitors track their interests during the visit, including upcoming events, favorite artists, or exhibition themes, making their museum experience more organized and enriching.
Research
Visitors' Interaction Model
On-site Research
Browse and enjoy the exhibits
Entertainment & Learning
Read exhibit information
Learning
Take Photos
Entertainment
Secondary Research
Motivation
Cultural Enrichment
Educational Purposes
Curiosity and Interest
Aesthetic and Artistic Appreciation
Historical Exploration
Social and Recreational Activities
Entertainment and Leisure
Inspiration and Reflection
Cultural Identity and Heritage
Professional or Academic Interests
Tourism and Travel
Engagement
Visual Engagement
Read and Learn
Interactivity
Aesthetic Appreciation
Emotional Engagement
Storytelling
Group and Social Interaction
Exploration and Discovery
Sensory Engagement
Technology and Augmented Reality
Behavior
Observation
Reading
Discussion
Group Dynamics
Photography
Emotional Responses
Navigation and Path Following
Physical Interaction
Questioning and Curiosity
Educational Engagement
Experiential Engagement
Visitor Type
Family
Friends and Peers
Solo
Artist
Tour Groups
Couples
Students
Multilingual
Multicultural
Interview
Some museums lack interactive content, making them less appealing and resulting in a reluctance to visit outside of school-organized trips.
Interest: Interactive Exhibition, Tech Museum
Highlight
Primarily visits museums during school-organized trips or family outings on weekends.
Typically checks the museum’s official website for details like opening hours and ticket prices but does not delve deeply into exhibition content beforehand.
Enjoys highly interactive exhibitions, such as VR experiences or immersive projection displays.
Likes to take photos of interesting exhibits and share them on social media.
Age: 16
High School Student
Michael Zhang
Student
The lack of sufficient guides and information about the artworks makes it difficult to gain a deeper understanding, especially when appreciating complex or abstract art.
Interest: Art Exhibition, Traditional and Modern Artwork
Highlight
Often visits museums with friends or a partner and usually plans the trip in advance.
Enjoys guided tours, workshops, and similar activities to gain a deeper understanding of the stories behind the artworks.
Views museums as inspiring spaces and often reflects on the meaning of the artworks after the visit.
Appreciates technologies like audio guides for enhancing the experience but prefers technology not to overshadow the art itself.
Age: 28
Graphic Designer
Sophia Liu
Art Lover
While the exhibits themselves are valuable, the lack of guidance and motivation makes it difficult for young people to truly appreciate and understand the stories behind them.
Interest: History Museum
Highlight
Enjoys visiting museums with friends, using discussions and exchanges to deepen understanding of the exhibits.
Checks museum websites for details like opening hours, ticket prices, and exhibition summaries.
Shows interest in traditional artworks and famous exhibits.
Believes interactive displays and digital tools (like guide apps) make museum experiences more engaging, particularly for younger audiences.
Age: 24
Fresh Graduate
Ryan Li
Young Adult
Persona
Eliza Schmidt
Age:
Education:
Occupation:
23
Undergraduate
Art Student
Goal
Convenient Ticket Purchase.
Draw inspiration from artworks for personal or professional projects.
Explore detailed insights into art styles and the stories of artists.
Save favorite pieces for post-visit review and further research.
Receive timely updates on museum exhibitions and activities.
Pain Points
Limited Artwork Information.
The limited number of works displayed for individual artists makes it difficult to study their art systematically.
A lack of guidance in understanding modern art styles often leads to confusion.
It is challenging to efficiently review artworks or stay updated on follow-up activities after the visit.
Vicente Werner
Age:
Education:
Occupation:
19
Undergraduate
Freshmen
Goal
Discover Engaging Exhibitions.
Learn about artworks and artists through simple and straightforward content.
Experience the museum naturally without feeling pressured or confused.
Effortlessly share favorite exhibits and engage with friends.
Pain Points
Traditional exhibit descriptions are too complex or scholarly, making it hard to attract casual visitors.
Lack of Guidance Tools.
Exhibitions with insufficient interactive elements fail to maintain interest and reduce the motivation for continued exploration.
Justin Walherich
Age:
Education:
Occupation:
30
Graduate
Programmer
Goal
Gain a better understanding of modern and abstract art through concise and accessible explanations.
Save and revisit favorite artworks to extend the museum experience beyond the visit.
Easily plan museum visits, including convenient ticket purchasing and finding information about current exhibitions.
Pain Points
Insufficient concise introductions for modern art pieces increase the difficulty of appreciation.
Absence of convenient tools to save and revisit favorite artworks makes post-visit reflection challenging.
Finding details about related art activities and exhibitions is time-consuming due to fragmented information.
Competitive Analysis
Eventbrite
A versatile ticketing and event management platform for organizers of all sizes, streamlining events from planning to execution.
Advantage
The platform boasts a user-friendly interface, making it easy to navigate and use for event organizers of all levels. Its mobile support ensures that users can manage events and tickets on the go, adding to its convenience. Additionally, it is particularly well-suited for small to medium-sized events, offering broad coverage to cater to diverse needs.
Disadvantage
The platform provides limited customization options, which may not meet the needs of organizers seeking more tailored solutions. Furthermore, its relatively high service fees can be a concern for budget-conscious users.
Ticketmaster
A CRM platform specifically designed for nonprofit organizations in the arts, culture, and entertainment sectors, tailored to meet their unique needs.
Advantage
The platform is widely recognized for its extensive coverage and strong brand reputation, making it a reliable choice for large-scale events with diverse and expansive audiences. Its robust customer support is another notable advantage, ensuring organizers receive the assistance they need to manage their events smoothly.
Disadvantage
The platform is associated with high service fees, and its pricing structure lacks transparency, which can be a concern for budget-conscious organizers. Additionally, the platform offers limited customization options, which may not meet the specific needs of organizers looking for tailored solutions.
Bloomberg Connects
An app offering expertly curated content and guides for over 650 museums, galleries, and cultural spaces worldwide.
Advantage
The app is free to use, making it accessible to a wide range of users. It provides coverage of numerous cultural institutions, including museums, galleries, and other spaces, offering diverse options for users to explore. Additionally, the content is regularly updated, ensuring that users have access to the latest information and recommendations.
Disadvantage
The platform may lack interactive features, which could make the experience less engaging for some users. Furthermore, the depth of the content varies depending on the institution, which might leave users wanting more detailed information about certain places or exhibits.
Final Outcome
Login / Signup Section
User will fill in their basic information and museum exhibit preference during this section for more personalized service in other sections of the app.
Tickets Section
User can browse exhibition from different museums and get tickets of the exhibitios. After getting the tickets, the app will automatically place it in the schedule for reminding users to attend the exhibition.
Collection Section
During the exhibition, users can scan QR code next to the exhibits to get detailed information and an audio introducing the exhibit. Users can also save the exhibit to the personal collections.
© Framer Inc. 2023